CRM

Customer relationship management (CRM) is a widely executed strategy for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. It could automatically synchronize suitable appointment dates, times, and methods for customer contact. Once appointments are saved in a systems calendar, recalls the information so that it can be easily retrieved. It pulls up information on appointments and sends a represented message for action.

How can I benefit from CRM software?

A good CRM software will allow a business to effectively manage a large number of customers, increase the value of each customer to the company, retain good customers, and determine how customers can be given a higher level of service. CRM software is able to improve sales and customer relationships because:

• CRM system can track customer interests, needs, and buying habits as they progress through their life cycles, and tailor the marketing effort accordingly. This way customers get exactly what they want as they change
• The system can track customer product use as the product progresses through its life cycle, and tailor the service strategy accordingly. This way customers get what they need as the product ages
• When any of the technology-driven improvements in customer service (mentioned above) contribute to long-term customer satisfaction, they can ensure repeat purchases, improve customer relationships, increase customer loyalty, decrease customer turnover, decrease marketing costs (associated with customer acquisition and customer “training”), increase sales revenue, and thereby increase profit margins
• Repeat purchase, however, comes from customer satisfaction – which in turn comes from a deeper understanding of each customer, their individual business challenges and proposing solutions for those challenges

CRM software enables sales people to achieve this one on one approach to selling and can automate some elements of it via tailor-made marketing communications. However, all of these elements are facilitated by or for humans to achieve – CRM is therefore a company-wide attitude as much as a software solution.

So, contact us for bespoke CRM software if you are ready, or to discuss if a custom-built CRM is right for you.